Running a small business means somehow trying to be good at EVERYTHING

I'm managing director of my business. Marketing manager too. I hold full responsibility for service delivery and operations. I'm in charge of IT strategy and accounts receivable. I'm the web designer, procurement clerk, compliance officer, sales team, book-keeper, accountant, training co-ordinator, chief cook, and definitely bottle washer.

And I find that I do some of these jobs better than others.

Jack of all trades, but master of only some of them.

Apparently there's a rule of thumb in complementary therapy, that for every hour you spend with a client, you spend another hour running your business. When someone told me that, after I'd been practising for a few years, I nearly grabbed their shoulders and made them jump up and down with me, I was so happy to be told that insight.

It's not that I'm inefficient, it's that there's so much to do. SO MUCH to do.

And it's natural that each of us is not going to be a natural at every one of those things.

I hate keeping on top of the admin, for example. And I'm a bit of a procrastinator. I'll happy do something that's more fun, or even just something that's not very demanding, rather than getting on with what's urgent but not very appetising.

Some of the people I’ve interviewed for this site have solved the problem by working in partnerships. When these work well, it seems like there’s a lot of scope to split the work up, and to take advantage of the varied strengths and weaknesses of the different partners.

For those of us working by ourselves, I’m thinking one thing is to make sure to give ourselves a pat on the back for all the things we ARE doing well.

And then inevitably I suppose the other thing is to start trying to figure out how to get more on top of all the other things.

And I've remembered a couple more of my jobs. Brand consultant. Facilities manager. Motivational coach. Butcher, baker and candlestick maker. Yep, they're all me.

About the author

Jessica Kennedy
Tuesday, 15 May, 2012 - 11:55
United Kingdom

Jessica is an acupuncturist,, and the founder of